Understand the challenge
We look beyond the brief to understand what is holding your marketing back.
Pharmaceutical & Healthcare Consulting
Sharper positioning.
Stronger communication.
Focused growth.
We help pharmaceutical companies and medical practices clarify their positioning, plan focused marketing, and communicate more effectively with healthcare professionals and patients.
Our Services
Clear strategy.
Effective communication.
Practical tools.
We help pharmaceutical companies and medical practices sharpen their positioning, plan focused outreach, and equip their teams for more effective conversations.
Marketing Strategy & Audience Targeting
Reach the right audiences with a focused promotion plan.
Marketing Strategy & Audience Targeting
Reach the right audiences with a focused promotion plan.Identify priority audiences, understand their needs, and build a promotion plan around clear objectives and relevant channels.
Deliverables
Audience profiles · Promotion plan · Engagement priorities
Product Positioning & Messaging
Give your products a clear, consistent voice.
Product Positioning & Messaging
Give your products a clear, consistent voice.Translate product information into clear, relevant messages. Structure presentations around audience needs, supporting evidence, and meaningful differentiation.
Deliverables
Messaging framework · Presentation structure · Discussion guides
Healthcare Professional Engagement
Make each professional conversation more purposeful.
Healthcare Professional Engagement
Make each professional conversation more purposeful.Develop a coordinated approach to in-person and remote communication with physicians and pharmacists—from meeting preparation to purposeful follow-up.
Deliverables
Engagement plan · Meeting guides · Follow-up framework
Sales Training & Coaching
Turn communication skills into everyday practice.
Sales Training & Coaching
Turn communication skills into everyday practice.Build practical skills in identifying needs, presenting value, addressing objections, and communicating with confidence through workshops, role-play, and structured feedback.
Deliverables
Training workshops · Practice scenarios · Coaching tools
Marketing Performance Review
Understand what works and where to improve.
Marketing Performance Review
Understand what works and where to improve.Assess outreach activities and communication quality against defined objectives. Identify gaps and turn findings into focused recommendations.
Deliverables
Performance scorecards · Activity review · Improvement plan
Medical Practice Marketing
Help patients understand your practice and services.
Medical Practice Marketing
Help patients understand your practice and services.Help medical centers and physician practices communicate their services clearly, define their market position, and plan outreach to prospective patients.
Deliverables
Service positioning · Patient-facing messaging · Outreach plan
About Lagoda Consulting
Industry knowledge.
Commercial clarity.
Connected priorities
Positioning
A clear place in the market
Communication
A message that connects
Team development
The skills to put it into practice
Lagoda Consulting LLC is a specialized consulting firm focused on pharmaceutical marketing and medical practice growth. We help organizations make informed decisions about how they position their products and services, reach their audiences, and prepare their teams to communicate effectively.
Founded by Nikita Lagoda, the firm draws on his pharmaceutical industry experience and the practical principles presented in Rx for Success . Our approach connects an understanding of healthcare professionals and patient needs with clear commercial objectives.
We turn that perspective into focused recommendations, communication tools, and training tailored to each client’s priorities.
Industry-grounded
Recommendations informed by pharmaceutical experience and an understanding of healthcare audiences.
Built around your priorities
A defined scope shaped by your goals, market context, and available resources.
Leadership
Nikita Lagoda
Founder | Lagoda Consulting LLC
- 10+ years In the pharmaceutical industry
- 9 cities Sandoz training initiative
- Author Rx for Success
Nikita Lagoda brings more than a decade of pharmaceutical industry experience, including work with Sandoz, AstraZeneca, and Servier in Russia. His expertise spans pharmaceutical marketing, healthcare professional engagement, commercial team development, and operational analysis.
At Sandoz, he led a training initiative across nine cities, developed remote engagement approaches, and supported inventory planning through the Stock in Trade project—connecting market insights with practical commercial execution.
He is the author of Rx for Success: Guidelines for the Promotion of Medicinal Products , published in English and Russian, and research articles on pharmaceutical marketing, performance measurement, and business optimization. His professional contributions also include scientific reviewing, editorial board service, and judging a business competition.
At Lagoda Consulting LLC, this experience informs a focused approach: clear commercial priorities, practical recommendations, and disciplined implementation.
How We Work
Understand. Focus.
Align. Improve.
Focus on what matters
We identify where to concentrate your efforts and what to change first.
Align the team
We build a shared direction so marketing messages and customer conversations reinforce each other.
Learn and improve
We use feedback and performance insights to refine the approach.
FAQ
Before we begin.
Who are your services for?
Our consulting is designed for pharmaceutical companies, medical centers, and physician practices seeking stronger marketing and more effective communication.
Can we start with a specific challenge?
Yes. An engagement can focus on one priority, such as product messaging, team training, or a review of your current marketing approach.
Can you work with our existing team or agency?
Yes. We can complement your internal team or agency with focused analysis, strategic guidance, and training.
How long does an engagement take?
Timing depends on the scope and information available. We agree on milestones and delivery dates before work begins.
How do you measure success?
We define relevant measures around your goals, such as engagement quality, message consistency, or team capabilities. Business outcomes also depend on implementation and market conditions.
How are consulting fees determined?
Fees reflect the scope, complexity, and duration of the work. Consulting fees and any additional expenses are set out in the proposal.
How do we get started?
Send a brief overview of your organization, your main challenge, and your preferred timeline. We’ll discuss whether our services are a good fit and suggest a starting point.
Contact
Let’s sharpen your
marketing direction.
Whether you need clearer positioning, more effective outreach, or a better-prepared team, let’s discuss your priorities and where our consulting can help.
What happens next
We’ll review your priorities, discuss whether our services are a good fit, and agree on a focused starting point.
nikita@lagodaconsulting.com